5 Tips For Improving Your Site’s SEO
Do you know where your website traffic is coming from? Are you looking to expand your business through organic rankings? If you’re relying on Google to help generate more interest in your business, you need to prioritize developing your SEO. After all, you won’t be able to rank well and generate customers for your business if no one can find you.
According to Oberlo, 63 per cent of all shopping starts online, even if the purchase ends up happening in-store. The pandemic has only further pushed people in the direction of online shopping, and with ease of access, it’s more convenient than ever to buy products online.
However, the majority of people won’t click on sites that don’t pop up on the first page of search results, making SEO extremely important if you want to be successful.
But where do you get started?
Find the right keywords
You need to think of the words your clients are likely to use when looking for your products or services online.
Make a list of 20 or more keywords and check-in with Google Ads. Once you have created an account, you can check to see if the keywords you chose are used regularly in online searches. Select the keywords that are the most relevant to your business.
Use your keywords on your website pages to help them rank higher when customers search those relevant keywords. You should start by using keywords in the URL appearing in the internet browser for each of your web pages. Include them in your titles and in your metadata descriptions.
Focus on what makes you unique
You have to keep in mind that you’re competing against other companies for online attention from potential customers. If you want to stand out in web searches in your industry, you need to find words that connect your market with your unique offerings or specific geographic location.
Competition can also get tougher if you buy keywords as a part of a pay-per-click campaign. Pay-per-click campaigns refer to an ad for your company that will appear above or beside free search results. Every time your link is clicked, you have to pay the search engine company. Focusing on niche keywords is important if you don’t have a large budget.
Build links to your website
The more reputable websites that carry links back to your site, the higher you’re going to rank in the search engine. Ask the owners of related sites to carry a link to your site, or produce relevant content for the site that contains your link. You can offer to carry a link to their site in exchange.
Focus on the quality of your links. A link from a high-ranking website will help you a lot more than multiple links contained in obscure blogs.
Use social media
Social media is a great asset in your SEO strategy because people use social platforms similarly to how they use search engines. They’ll look up companies or products by checking them out on Instagram to get familiar with their brand, for example.
Your company’s social media profile will also rank in the search results when people search for your company or related terms.
Consider hiring an expert
SEO management can be a full-time commitment, so if you’re in the market for a professional to help you improve your site’s SEO, a consultant or manager can be a viable option. These professionals have the expertise to help you reach top rankings in search engines.
Improving your SEO takes time, education, and patience, but keeping yourself up to date and regularly moving forward is a good way to keep your business’ name out there. Create content, mind your keywords, and focus on frequent marketing to keep the clicks coming.